Friday, April 21, 2006

The Benefits Of Voice Over IP

Businesses are rapidly to VoIP because there are compelling advantages.

Firstly, and most obviously, there are significant financial savings on running the network itself. One infrastructure carrying both data and voice, provided by one supplier, can be managed, maintained and upgraded much more efficiently than two separate networks for voice and data.

Secondly, and more importantly, while each network has its own value, that value is maximised when the two systems are consolidated. Computer applications and communications technologies can be intelligently linked to streamline the working environment.

Thirdly, VoIP allows organisations to integrate their telephone, fax, e-mail and other applications to capitalise on the benefits of unified messaging. Such a system can eradicate unnecessary interruptions while ensuring individuals always receive information in the most convenient format wherever they are in the world.

Fourthly, the system can be used to support flexible working practices, whereby members of staff work from home or in dispersed, 'virtual' teams. Using the VoIP network, team members can see when their colleagues are logged on to the LAN or using the telephone. VoIP offers improved bandwidth capabilities and makes video-conferencing a viable and cost-effective option for discussions between dispersed team workers.

Fifthly, VoIP technology can contribute to an effective knowledge management strategy. The larger the organisation, the more information that must be shared, so an efficient communications system is particularly important. The VoIP network provides individuals with the opportunity to tap into colleagues' areas of specialism, allowing them to search for experts according to specific criteria.

Sixthly, an organisation can also use VoIP to enhance relationships with its customers. For example, converged call centres, or 'IP contact centres', allow agents to answer all customer enquiry mediums, including telephone, e-mail, fax, web call back, web chat and instant messaging. Customers appreciate the flexibility of interacting with an organisation that can handle feedback from a range of different sources, and are even more inclined to do business with those who can offer an integrated response.

To summarize: VoIP networks provide cheaper means of carrying voice but more importantly provide a much enhanced range of services. As an OECD paper of December 2001 put it: "The potential for IP-based voice as a cheaper alternative to traditional telephony is considered to be less important than the opportunity for the integration of voice in new IP-based applications that are considered drivers for broadband services".

Increasingly, residential consumers too are taking up the option of VoIP services. For them, such services offer:

More choice of voice operators and tariff packages
Cheaper services including possibility of 'free' calls
New services such as conferencing
Innovative services to be announced
A compelling reason to subscribe to broadband

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